pixels with purpose. interfaces with intuition.

21+ years · enterprise platforms · design systems at scale

i'm a lead ux architect who turns complex enterprise workflows into clear, accessible products, across financial services, healthcare and telecom.

i work from discovery and ux strategy through to delivery, and design systems are how i make that scale: tokens, components, governance and documentation tied to the code that ships. i set direction, stay hands-on, and work closely with product, engineering and business teams.

i also use ai-assisted research, prototyping and design-to-code to test ideas faster, with user understanding and human judgement staying in charge.

beyond the screen

download my cv let's connect on linkedin

featured case studies

transforming crm. deal express

my role: lead ux architect
problem: a legacy crm asking 246 questions per product, with statuses hidden behind drill-downs
signal: 56% fewer usability issues in post-redesign testing; 246 → 168 questions

industry: financial servicesduration: 2018 – 2024

Global design system - — tokens and components

Zone access management, telecom field app on a handheld

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mi labs

weather widget sep 2026 a weather widget concept: layered sky, drifting clouds and a swaying sun, all in css motion. 404 page flip aug 2026 an interactive 404 page: touch the number and it scatters, then finds its way home.

footer nav interaction aug 2026 a bottom-navigation micro-interaction: a morphing notch and floating home button that animate as you move between tabs.

3d diamond grid jul 2026 an interactive grid of animated 3d diamonds, vibe-coded end to end with claude's design tool.

explore mi labs →

The Practitioner's Playbook.

sep 2026

everything you need to deploy the cognitive support ux framework in a real team: templates, protocols, dashboards, and tool stack. → Part 5 of 5

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Progressive Disclosure Is Not Enough: Adaptive Interface & Validation.

july 2026

progressive disclosure is one of the most cited ideas in ux, but revealing options on demand isn't enough. here's how to adapt the interface itself, and prove the change actually worked. → Part 4 of 5

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Designing AI That Helps Without Taking Over: The AI Intervention Layer.

july 2026

how to decide when to intervene, what to say, how to calibrate trust, and how to measure whether the help actually helped. → Part 3 of 5

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"Senthil is a trusted UX partner known for delivering high-quality, timely solutions on critical projects. He consistently goes above and beyond, collaborating seamlessly across teams to ensure success."

Mehul Vakharia - Vice President at Citi

"Senthil blends UX vision with elegant design and seamless collaboration - always thoughtful, approachable, and focused on delivering high-impact solutions."

Arun Raghunath - Architect at iExceed

"Senthil brings a rare blend of technical insight and creative design thinking, consistently delivering thoughtful solutions under pressure. His leadership, approachability, and cross-functional collaboration make him a standout designer and team asset."

Victor Ananth - Lead UX Designer at Guidewire Software

"Senthil is a highly innovative and detail-oriented UX/UI designer with a strong technical edge and a passion for continuous learning. Known for his creativity, enthusiasm, and client-focused mindset, he's a true asset to any team."

Vignesh Babu - Lead UI at iExceed